The blogging world is a strange one. I’ve always found the community to be very supportive, but with all the obstacles social media presents (I’m looking at you, Instagram!), lots of us aren’t happy with the status quo.
However, I firmly believe in supporting the blogging community, both big names and small. Here’s why.
Let’s start with the bigger guys, those who manage to blog full-time. I’ve seen a surprising backlash of people complaining their favourite bloggers and Instagrammers have become too commercial.
It’s a tricky one. One the one hand, many of us (myself included!) like to follow people who feel authentic and unique. But sadly people have to pay the bills. And if that means my favourites need to flog the odd watch now and again, I don’t have a problem with it.
In fact, I’ll go out of my way to support sponsored content as every like, view and comment helps when they’re reporting back to brands. With the Facebook and Instagram algorithms so stacked against us, it’s really important we band together and support each other.
This brings me on to the topic of like pods. I hadn’t even heard of these six months ago, but they’ve become a bit of a contentious issue. For those unfamiliar with the term, a pod is a group of Instagrammers who commit to like and comment on each others’ posts.
Personally I do like pods: I see it as an opportunity to view content I wouldn’t otherwise come across because of the blimmin’ algorithm. Plus I always try to comment on as many posts as possible in my feed, whether they are from influencers or not. My friends probably think I’m a bit weird actually. Oh well. #bloggerlife
But what about us medium-sized bloggers, or the little guys trying to break through? It really feels like we’re stuck between a rock and a hard place. Achieving any growth right now is SO. FREAKING. HARD.
However, I’ve always said her success is not your failure, and supporting other bloggers will only help us achieve our own goals. And following the bigger guys is a great way to learn what works in the blogging world.
So get liking, viewing and commenting. Let’s band together to beat these algorithms.
Talking of supporting bloggers, these images are from Sara Louisa’s photography service.